With the General Election coming up in the UK and the release of the Netflix documentary, The Great Hack, there seems to be an increased focus on political ads within the digital space. On the 30th October 2019, Twitter CEO Jack Dorsey announced, via tweet, that Twitter will be banning all political advertising. While it’s […]
Archives for 28th November 2019
BVOD – The 5 Ws and an H
BVOD is an ever-increasingly used acronym amongst sales houses, agencies and clients. But what actually is BVOD and how can we plan and measure it as part of our media plans? Here is a snapshot… The who, what and where? BVOD stands for broadcaster video-on-demand, which is the content and programming made available on-demand by […]