This month Netflix announced that they are launching an online store. There will everything from clothes, accessories, beauty kits, and housewares, all for sale on Netflix.shop. Unlike some of its competitors, Netflix does not have any commercials, and therefore purely relies on the monthly fees paid by its more than 200 million subscribers globally. Netflix has so far made deals with H&M, Sephora, Amazon amongst others to sell products all related to its series and films and Netflix have partnered with tech […]
Archives for June 2021
Long-awaited CFlight project update– will it change the way we buy?
On Wednesday 9th June, Thinkbox revealed their latest update on CFlight – a cross broadcaster collaboration project that has taken over 2 years, to bring combined post-campaign reach and frequency reporting across linear TV and broadcaster VOD (BVOD). Its much-anticipated launch has been picked up in industry media – promising ground-breaking developments to AV reporting, […]
Using aCPMs to derive the most efficient media channel for video attention
Cost pers are the main currency in performance marketing. But, here’s one that you might not be familiar with yet – ‘cost per thousand seconds of attention, or aCPM as it has been named in a new report by Ebiquity which looks at the amount of attention that different video ad formats command. Something vitally […]
GB News launch: dividing opinions but driving “great” viewing figures
The UK news broadcasting landscape experienced a shake-up this week as GB News launched. It is the biggest news channel debut since Sky News back in 1989. The brainchild of veteran journalist and broadcaster Andrew Neil, the new station commenced at 8pm on Sunday 13 June. It’s available on all major broadcasting platforms, including Freeview, […]
How can interpreting in-market customer data keep our brands ahead of the pack as we move out of lockdown?
Many sectors have experienced significant shifts in levels of demand due to their ability to supply over the past 12 months. As the lockdown restrictions continue to lift in the UK, building an understanding of the direct impact this is having on both audiences and their demand will be key to ensuring effectiveness within your messaging and […]
What is a Consent Management Platform (CMP)? – All Response Media
A CMP is a Consent Management Platform. This appears as a banner that allows users to either accept or decline cookies when entering a website and is a legal requirement for all websites in accordance with GDPR. What do cookies do? Cookies are a small text files that are dropped on a user’s browser when […]