The government have said they would like the Information Commissioner’s office to be reformed to drive economic growth and innovation and strengthen public trust in the use of data. Alongside the announcement, the UK government have produced a document called “Data: a new direction“, which outlines the major changes to GDPR they would like to […]
Archives for September 2021
Podcasts: A Growing medium, finding its niche in the media mix
Podcast listening is on the rise. This isn’t groundbreaking news and is something we have previously discussed within the rise of digital audio, and even back in 2019 where we looked at whether it was time to subscribe to podcast advertising. But the scale of that increase is worth repeating. Weekly reach doubled from 2018 […]
GB News falls behind on audience ratings
Journalistic heavyweight Andrew Neil this week “resigned” as chairman and lead presenter of GB News, just 3 months into the broadcaster’s existence. Neil was very much the face of the station, sparking questions around his future when taking an extended summer break shortly after helping develop, launch and lead programming for the station. During GB […]
Why Google is killing expanded text ads
Expanded text ads launched in July 2016, growing the number of characters and real estate the creative would take by almost 50% and arguably the biggest update to the creative in 16 years since its launch. Yet 5 years later, Google is looking to remove the ability to create new, or edit existing ETA’s – […]
There’s no diversity without disability in advertising
Over the past year, particularly after the tragic murder of George Floyd sparked conversations on prejudice and equality worldwide, the advertising and media industry has been rightly focused on improving its diversity in ads. So far, most of the public conversation has been about race and gender. But, with the Paralympics bringing the topic of […]
On-demand: Introduction to Advanced TV
Advanced TV targeting gives you the freedom to serve one ad to one household as opposed to broadcasting the same ad to all households. It provides you with a platform to build scalable high-quality content in a brand-friendly environment. Why you should consider ATV: 1. Attain a broader, relevant reach as more of your target […]
