My M&M’s delivered their “spread the love and joy” campaign throughout the 2020 Black Friday to Christmas period. The brand shone the spotlight on “the perfect gift” of personalised chocolates and seasonal range expansions like tree and table decorations. Being a premium chocolate brand, Cyber Week opens up a new audience for My M&M’s, making […]
Facebook testing in-headset VR ads
In 2014, Facebook bought Oculus for an estimated $2.3 billion and 7 years later, they are starting to do their first test of targeted advertising in the Oculus Quest headsets. This is part of Facebook’s exploration of ways developers can generate revenue, in the hope this will unlock new areas within the VR space. The […]
Facebook expanding into audio
Last month Facebook announced it would be releasing some new audio experiences across its platform this year. This move stems from the fact that more and more people are consuming audio content. There will be four main products and experiences being rolled out. The Audio Creation Tool will be a way for users to create […]
The pandemic’s impact on digital offerings
The COVID-19 pandemic has forced businesses to accelerate their digital offering. This has driven traditional bricks-and-mortar-based businesses online, for instance: ASOS acquiring Topshop, and Boohoo acquiring Debenhams. It has also created a more level playing field, with Facebook recently referring to this as a democratised market: anyone can buy anything anywhere! A prime example of […]
TikTok partners with Shopify
On October 27th of this year, TikTok announced its further rollout of a global partnership with the e-commerce platform Shopify. Shopify had already given some merchants access as part of a beta test, but as of the announcement, it is now available to all merchants across the US. Whilst this product is only available in […]
What can we learn from the TikTok ban?
Recently, we’ve seen a lot of banning, boycotting, and abandoning of tech and social platforms. The reasons for this? Well, it’s a mixture of politics, brand safety and data privacy. The most recent app to lose out due to this is TikTok. Back in June, India’s government banned TikTok as well as another 58 Chinese-made […]
