Following their 2020 delay, this year’s Euros have been a hotly anticipated event for not only football fans everywhere, but media agencies across the world. Drawing in upwards of 22million viewers, the chance to get your brand an advertising spot (even in the lead up to the game) is filled with competition.
Having won over 70% of their matches against Denmark, the odds are looking good for England – which we know will bring in more viewers. And as we get closer to the final, these figures will only go up. But is it really worth it? Are these advertising spots given more hype than they’re worth?
What’s the cost?
With the cost of these spots varying depending on length and who is playing, picking the right one, or any at all, is an important decision. For example, England’s semi-final this evening will be more expensive than yesterday’s Italy vs Spain game. The England vs Ukraine match on Saturday the 3rd July at 8pm garnered c. 21.1million individuals on linear TV and 5.2million on BBC iPlayer. Our experts here at All Response Media anticipate similar c. 23million for the today’s England game.
“This is one of those situations where value is in the eye of the beholder – at face value the spots are extortionate – but for the numbers they deliver and subsequently the ROI against the clients’ KPI – could be of value to that client!” – Reham George, Head of AV
Our viewpoint
As the UK begins to exit lockdown, and live events are starting up again, advertising opportunities such as these will start to become more available. Using our proprietary tool, ARMalytics©, our team will be able to work with you to assess whether this advertising decision would be beneficial to your business, and your goals. Get in touch with us today to discuss all, and specific, sporting advertising options
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