• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • 020 3330 7010
  • marketing@allresponsemedia.com
  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
ARM logo

All Response Media

  • Home
  • About ARM
    • About ARM
    • Meet the Team
  • Our Services
    • TV Advertising
    • Digital
      • PPC
      • SEO
      • CRO
      • Social Media
      • Programmatic
    • Offline Media
      • TV Advertising
      • Press
      • Radio
      • Inserts
      • Door to Door Advertising
      • Outdoor
    • Analytics
    • ARMalytics®
  • Success Stories
    • Client Success Stories
    • TV Star Competition UK
    • TV Star Competition NL
    • Our Work With Startups
  • Content Hub
  • Careers
  • Contact Us
You are here: Home / Digital / Google announces ad blocker… blocker

Google announces ad blocker… blocker

1st April 2016 by Maria Yiangou

As the ad blocking debate rages on, Google has made their next move by announcing today that they intend to launch an update on Chrome in the coming weeks that will have technology built in to block ad blockers themselves.

The technology itself is fairly straightforward – any type of ad blocking software will just not function on Chrome as its own blocker blocks the ad blocking technology at its source. This is an interesting decision from Google as the issue of ad blockers has become more prominent in recent months. Just this month the IAB (Internet Advertising Bureau) released a study showing that 22% of adults actively use ad blockers and nearly half of all adults would use ad blockers to access content. At these ever increasing numbers, it is no wonder that Google decided to take action.

Google’s revenue from display ads is fairly high, with some of our clients spending more on display than on paid search, so losing out on 22% of that revenue/inventory would make anyone sweat – and the engineers over at Google have decided to take action.

In doing so in such a bullish way, this will no doubt cause a backlash. Google have worked hard to protect their users when it comes to data protection, so this in an interesting move from them. Although, according to their blog, no official announcement will be made and it will be quietly released to market. Quietly bullish.

Another very real implication of this move is that it could lead to the start of an ad blocking arms race where ad blocker-blockers will be tackled by ad blocker-blocker-blockers and so on. This farcical battle knows no bounds, and with the amount of adspend hanging in the balance, both sides of this tech wall will stop at nothing to have the last laugh – and as such the last buck.

From an advertising point of view, this is interesting news, as the rise of ad blockers has put question marks over our display inventory – and with 69% of people using Chrome (according to February’s stats released by w3schools.com) then, this may no longer be a problem.

Please note: This is of course an April Fool’s article and in no way true. Hope you enjoyed it.

Subscribe For More

Newsletter Signup

Footer

ARM logo

The Leading Performance Media Agency

Building businesses and brands by providing clients with an Unfair Competitive Advantage.
ARMalytics®

Get In Touch

London: Sutton Yard, 65 Goswell Road, EC1V 7EN
Phone: +44 (0) 20 3330 7000

Leeds: Marshalls Mill, Marshall Street, LS11 9YJ
Phone: +44 (0) 20 3330 8050

Amsterdam: Koivistokade 3, 1013 AC
Phone: +31 6 3761 9020

marketing@allresponsemedia.com

Privacy Policy | Cookie Policy | Modern Slavery Policy

  • E-mail
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube

Our Newsletter

Subscribe to receive exclusive media insights straight to your inbox. We respect your privacy.

Newsletter Signup

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

ARM logo
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

These cookies are essential to provide you with services available through our website and to enable you to use certain features of our website.

If you disable this cookie, we cannot provide you certain services on our website and we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Analytical and Performance Cookies

These cookies are used to collect information to analyse the traffic to our website and how visitors are using our website.

For example, these cookies may track things such as how long you spend on the website or the pages you visit which helps us to understand how we can improve our website for you.

The information collected through these tracking and performance cookies do not identify any individual visitor.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Advertising and Targeting Cookies

These cookies are used to show advertising that is likely to be of interest to you based on your browsing habits.

These cookies, as served by our content and/or advertising providers, may combine information they collected from our website with other information they have independently collected relating to your web browser's activities across their network of websites.

If you choose to remove or disable these targeting or advertising cookies, you will still see adverts but they may not be relevant to you.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Privacy Policy and Cookie Policy