Unlocking the full potential of media planning requires a profound understanding of our clients’ customers—not just their demographics. That means understanding their behaviours and activities throughout the day.
In our latest episode, we delve into the core concept of understanding our clients’ customer bases beyond mere demographic knowledge. We look to understand what they’re doing throughout their days and how that varies between different segments of those audiences. Then, we discuss planning media strategies that align with the distinct moods, mindsets, and locations of individuals throughout the day.
Finally, we explore what we’re looking to achieve for our clients by using it, and the data and the theory that supports it – watch the full episode below.
What is WRP?
Mindsets in WRP
Effects of WRP
WRP is Customer Orientated
Wider Considerations of WRP
Wonderbly and WRP
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