After the Cambridge Analytica debacle, Facebook has really been trying to clean up their act and keep themselves out of trouble (including an apologetic ad campaign). In a bid to continue this, Facebook has announced that it will be removing around 5,000 of its advanced targeting options in a bid to stamp out ‘discriminatory’ ad […]
Archives for 6th September 2018
Infomercials: The more you tell, the more you sell
With an estimated 0.2% of the total TV market revenue, long-form TV (or infomercials) makes up only a small amount of the total TV landscape. But this doesn’t mean they should be ignored – Used mainly by retailers, they can provide a useful entry point for many advertisers as the price point is very low […]
Facebook ads: Changing from static to video
There is often an issue with advertisers, the creative agency and then the media agency on delivering a set of exciting creative on a regular basis. We have been tapping into Facebook’s creative shop for the past year which they offer to agencies – it enables us to take an advertiser’s static image and create […]