Apple initially launched Apple Search Ads (ASA) back in 2016. ASA is a search function within the App Store, allowing advertisers to manage their app activity and it is bought as an auction model, similar to paid search (PPC). Apple launched a new version of ASA across Europe in 2018 and there are now two […]
Archives for September 2018
The evolution of audiences in search and their importance
As the evolution of paid search continues, it is even more important to stay abreast of the industry to ensure we’re ticking all the necessary boxes to deliver maximum efficiency for our clients. This is particularly the case with the growth of audience targeting and adoption within paid search. Following Google’s H2 Product Kickoff, there […]
ARMLife Interview with Catherine Booth
This month, Senior International Media Planner/Buyer, Catherine Booth, shares her experience in the media industry and her transition from Leeds to Amsterdam. Tell us a bit about yourself and your background? I’ve been at All Response for the past 3 years, having just relocated from Leeds to Amsterdam this January. I’m originally from Leeds, but […]
Ofcom report: How consumer behaviour is changing
August saw the release of the report, Ofcom: The Communications Market 2018, which is a rich piece of research on how a decade of technological advancements have affected consumer behaviour. Some highlights of the report have been extracted and shown below: Market overview 5.2% of households spend was on communications services (£124.62 per month); 70% […]
Are sports viewers leaving Sky?
Our biggest saleshouse in the UK, Sky, has been having a particularly tough time recently. The hot summer weather caused impacts to fall heavily across their portfolio, whilst competitors have been stepping on their toes by becoming more involved in live sports broadcasting. Sky built their business through the Premier League and BT used sport […]
Facebook Removing 5,000 Ad Targeting Options
After the Cambridge Analytica debacle, Facebook has really been trying to clean up their act and keep themselves out of trouble (including an apologetic ad campaign). In a bid to continue this, Facebook has announced that it will be removing around 5,000 of its advanced targeting options in a bid to stamp out ‘discriminatory’ ad […]