What’s fascinating about the ever-changing landscape of paid search is that there are always new features and trends that have to be taken into consideration when building a digital strategy. In 2016, the removal of right-hand side ads, extended text ads (ETAs) and the return of having full device bid control were a few of […]
Archives for December 2016
Top 10 ways TV advertisers can get the most out of PPC
What advice should TV advertisers share with their digital PPC managers to ensure results? 1. Share the TV campaign dates Though this may sound obvious, the digital team needs to know the dates of the campaign, and most importantly, in advance. There are a few things to consider when trying to capture all the people […]
Top 5 digital trends to influence 2017
1. Mobile and wearable marketing Mobile marketing has been a major topic for the past several years, as mobile device use has exploded. Phones are evolving and companies like Google and Facebook are adopting a mobile first approach. Wearable devices have advanced this technology further, although its success is currently in question as growth slows. […]
Keyword insights: Where should we be looking?
The Google traffic and cost estimator has always been a very powerful source of keyword insight and it is imperative for PPC campaign planning. This is still very much the case but over the last couple of months we have started noticing a few changes to access levels and depth of insight, namely: You can […]
A closer look at Smart TVs
A regular television set is not a very intelligent device, in the sense that it’s just a reflective display of an input. This input started as a TV signal from an antenna – later replaced by a cable – but it hasn’t gone much further since then. Plug-in devices have enhanced this output over time: […]
Ad fraud and brand safety: are you prepared?
What is ad fraud? Ad fraud refers to fraudulent impressions that have no potential to be seen by a human user. The issue comes from networks of infected computers, known as botnets. They mimic human activity so it looks as though a person is ‘viewing’ an ad. Fraudsters can either sell this bot-generated traffic to […]
