2017 PPC trends: Be there or be square
What’s fascinating about the ever-changing landscape of paid search is that there are always new features and trends that have […]
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Top 10 ways TV advertisers can get the most out of PPC
What advice should TV advertisers share with their digital PPC managers to ensure results? 1. Share the TV campaign dates […]
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Top 5 digital trends to influence 2017
1. Mobile and wearable marketing Mobile marketing has been a major topic for the past several years, as mobile device […]
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Keyword insights: Where should we be looking?
The Google traffic and cost estimator has always been a very powerful source of keyword insight and it is imperative […]
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A closer look at Smart TVs
A regular television set is not a very intelligent device, in the sense that it’s just a reflective display of […]
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Ad fraud and brand safety: are you prepared?
What is ad fraud? Ad fraud refers to fraudulent impressions that have no potential to be seen by a human […]
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Appeal to the senses for maximum campaign effectiveness
In October 2016, almost 25% of the top 50 advertisers on TV were pure ‘dot-coms’ such as Very.co.uk, Confused.com and […]
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