In this month’s ARMLife we spoke with our General Manager who heads up the Amsterdam Office, Gerrit Nagel. We explore his 35 years’ experience within the media industry, his growing ambitions for the Amsterdam office. We also discover his love for vinyls! Arianna Ross: Tell us a bit about yourself… Gerrit Nagel: I am Dutch […]
Archives for September 2017
Why wireframes matter in creative content
Wireframes are used to visualise how elements of a page can be arranged and are also used as a means to reflect the user journey. Here are some key reasons why wireframing is a very important phase of the web development process: By sketching out and visualising a page without its design elements and aesthetics, […]
5 Crucial SEO Tips: Infographic
With such a fluid and constantly evolving SEO landscape, it can be common and often easy to overlook fundamental building blocks of a solid SEO strategy and continuously search for the next big step change or paradigm shift. Remaining at the cutting edge is key to advertisers achieving a competitive advantage, and below we look […]
Don’t be scared, it’s only TV advertising
You’re a new advertiser, your pay-per-click (PPC) spend is maxed out and you are squeezing social media for all it’s worth. You’re standing on tip toes trying to reach the last of the low hanging fruit. You’re ready for the next step and are thinking about TV. You have a potentially strong unique selling point (USP), a […]
Adwords Next: A few months in
Earlier this year Google announced the redesigned, reimagined AdWords user interface: AdWords Next. Since then they have slowly been rolling it out to more and more advertisers with the option to ‘switch back’, but what exactly does this mean for agencies and advertisers? The whole user interface (UI) has been completely rebuilt; this includes navigation, […]