Radio has always represented an excellent opportunity to build an additional touchpoint into a media campaign, and the market is experiencing significant growth at a rate of +12.5%. Regularly undervalued, a recent study has shown that radio is the second most effective medium behind TV. By utilising radio, a client’s key demographic and regions can […]
Archives for April 2019
Why am I seeing this? How Facebook decided what goes on your newsfeed
In an attempt to become more transparent with how the newsfeed works and improve the user experience, Facebook is rolling out an upgrade for the “Why am I seeing this post/ad” feature. Facebook’s new feature will enable users to understand why they are seeing a specific post by giving information on the popularity of the […]
Virgin Media joins the AdSmart roster, ITV partners with Amobee – is addressable TV now ready for mass rollout?
In the past couple of weeks, we have seen two developments that could further the rise of addressable TV in the UK. Firstly, Virgin Media confirmed it was due to launch Sky’s AdSmart technology throughout its UK footprint from July, and in Ireland later this year. Once fully rolled out, the deal will increase the […]
ARMLife Interview with Demi-Louise Mcguire
Tell us a bit about yourself and your background? I’m from Leeds. I didn’t go to University; I got a contracting placement at Google for 2.5 years as a Service Product Specialist before moving to the Google AdWords department where I supported small to medium businesses with the set up of their AdWords accounts. That […]
Should I be advertising on Pinterest?
“Should I be advertising on Pinterest?” I’m sure many of you have discussed this or at least mused over the idea at some point. In doing so I can imagine the thought process going something like this: “Do people use it…what’s the reach against my target audience…? It’s just full of millennial ‘fashionistas’ right…? Will […]
Do you need another medium to add to your TV campaign?
A question often asked by clients whose main focus is TV is: “Should we test another medium? Everyone’s on TV, right? Shouldn’t we be testing something different?” Of the £5bn that was spent on TV in 2018, an extra £2.5bn was spent in addition to TV on other offline media, including press, out of home […]
