Is radio a successful addition to TV?
Radio has always represented an excellent opportunity to build an additional touchpoint into a media campaign, and the market is […]
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Why am I seeing this? How Facebook decided what goes on your newsfeed
In an attempt to become more transparent with how the newsfeed works and improve the user experience, Facebook is rolling […]
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Virgin Media joins the AdSmart roster, ITV partners with Amobee – is addressable TV now ready for mass rollout?
In the past couple of weeks, we have seen two developments that could further the rise of addressable TV in […]
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ARMLife Interview with Demi-Louise Mcguire
Tell us a bit about yourself and your background? I’m from Leeds. I didn’t go to University; I got a […]
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Should I be advertising on Pinterest?
“Should I be advertising on Pinterest?” I’m sure many of you have discussed this or at least mused over the […]
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Do you need another medium to add to your TV campaign?
A question often asked by clients whose main focus is TV is: “Should we test another medium? Everyone’s on TV, […]
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