The latest results from the radio industry in the Q4 Radio Joint Audience Research (RAJAR) numbers, show listening to be in rude health. The headline numbers say it all really: 87.5% of the population listen to the radio every week, commercial radio reaching over 1.5m more listeners than the BBC, choice of stations has never […]
Archives for 13th February 2020
The Coalition for Better Ads research impacts the removal of disruptive ads
In 2016 Google, Facebook, Microsoft, Interactive Advertising Bureau (IAB), IAB Europe and the American Association of Advertising Agencies (4As), formed the Coalition for Better Ads to improve user experience with digital ads. Their work is powered through research and from that they provide recommendations on how digital ads should be run and how to improve […]
TV content more often encourages online surfing behaviour
The latest edition of the ‘Trends in Digital Media survey by GfK’ provides research which shows that TV content is increasingly influencing consumers. If one surfs the internet while watching TV, it is frequently the result of TV content. In 2019, this applies to 61% of the Dutch population, whereas in 2018 this was still […]