As the rush to take advantage of cheap TV pricing continues, it is important at this critical time to remember the basic principles of a direct response (DR) ad, even in an age of low-fi (if I see one more Zoom call spot) and homemade TV creatives. The recent return of live action filming is […]
Archives for June 2020
The Premier League’s return: great news for fans, media owners and advertisers alike
It was recently announced that the Premier League would recommence on 17th June, with two-midweek fixtures to be played first before a full weekend schedule. There are 92 games still to be played – behind closed doors – to finish the season and incredibly, every single one of these games will be broadcast live on […]