Since 2018 when the Facebook Cambridge Analytica data privacy scandal emerged, the ad industry has taken a new turn. Under the pressure of GDPR, data privacy has become a core focus for all advertisers, publishers, agencies and tech companies such as Google, Facebook, Amazon, and Apple. During its latest Worldwide Developers Conference (WWDC), Apple provoked […]
Archives for 18th September 2020
Teleshopping could work for you – it’s not just steak knives and blenders!
In 1993, QVC launched the first 24 hour shopping channel on UK TV. In 2001, brands such as Guthy Renker pushed for longer solus opportunities to drive higher volumes of new customers…and teleshopping as we know it in the UK was born. Originally starting on just a handful channels, teleshopping airtime has now expanded to […]