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ASA gambling update, with CAP gambling advertising policy specialist Andy Taylor

Last week, we joined the ASA Gambling Update webinar, hosted by CAP gambling advertising policy expert Andy Taylor. The focus […]

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Instagram adds Reels and Shopping to the homepage

Instagram has recently changed its home page layout, to keep up with the ever-changing online world. The new layout sees […]

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Why local lockdowns may call for a regional media approach

Whilst the UK is currently in national lockdown 2.0, from December 3rd a regional, tiered approach to lockdown is due […]

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Social media: The US election, and our top tip for navigating large events

Mass manipulation, foreign interference, and fake news, just a few of the allegations that social media networks have had to […]

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Why is “post-Xmas” such a good opportunity to spend on TV?

November and December are two months of the year when we typically see big retailers and brands dominate the TV […]

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TikTok partners with Shopify

On October 27th of this year, TikTok announced its further rollout of a global partnership with the e-commerce platform Shopify. […]

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Re-evaluating advertising effectiveness based on “attention” being the new currency

Consumer attention is rapidly becoming a measurement criterion for measuring effectiveness in media purchasing. Research shows that deviations in attention […]

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How to utilise Pinterest for retail clients

With many consumers preparing themselves for Black Friday, Cyber Monday and Christmas, retailers should be thinking of social channels outside […]

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New exclusive content on Britbox: madness or masterstroke?

Readers of a certain vintage will likely remember Spitting Image. The iconic, satirist, TV puppet show aired between 1984 and […]

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Is TV advertising back to normal?

The TV advertising market in the Netherlands reached €171 million in the third quarter of 2020, a growth of 0.7% […]

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