Last week, we joined the ASA Gambling Update webinar, hosted by CAP gambling advertising policy expert Andy Taylor. The focus of the meeting was to recap on the current state of play across gambling regulations and to discuss the recently announced CAP consultation into the targeting of gambling advertising particularly towards under 18s and other […]
Archives for November 2020
Instagram adds Reels and Shopping to the homepage
Instagram has recently changed its home page layout, to keep up with the ever-changing online world. The new layout sees the addition of the Reels tab, Instagram’s answer to TikTok, as well as a Shopping tab. Adam Mosseri, Head of Instagram, deems the change as a reflection of this year – “how people create and […]
Why local lockdowns may call for a regional media approach
Whilst the UK is currently in national lockdown 2.0, from December 3rd a regional, tiered approach to lockdown is due to be reinstated. The severity of lockdown restrictions in a region can directly impact consumer sentiment in that area for specific products and services. The YouGov BrandIndex chart here shows shifts in purchase intent for […]
Social media: The US election, and our top tip for navigating large events
Mass manipulation, foreign interference, and fake news, just a few of the allegations that social media networks have had to respond to over the past 4 years. The 2020 election was expected to be the ultimate test of social media networks and the steps they would take to ensure accurate information to its users. Facebook […]
Why is “post-Xmas” such a good opportunity to spend on TV?
November and December are two months of the year when we typically see big retailers and brands dominate the TV market and increase their marketing spends in the run-up to Christmas. This increase in demand pushes the costs up for the rest of the market, making Q4 a more expensive time to spend on TV […]
TikTok partners with Shopify
On October 27th of this year, TikTok announced its further rollout of a global partnership with the e-commerce platform Shopify. Shopify had already given some merchants access as part of a beta test, but as of the announcement, it is now available to all merchants across the US. Whilst this product is only available in […]
