The IPA’s Media Climate Charter launched in June 2021 to support advertising agencies on their journey to a zero-carbon future. The charter provides the tools and resources for agencies to demonstrate action being taken in response to the climate crisis. The carbon calculator – the sites core tool – can be used on campaigns to quantify emissions of the […]
Archives for January 2022
Is sustainability key when targeting Gen Z’s?
Companies that fail to demonstrate a sustainable initiative could be losing interest amongst Gen Z’s, according to research by student marketing platform Student Beans. Sustainability remains in people’s minds despite the uncertainties and financial insecurities caused by Covid-19 with 82% of consumers agreeing that issues around sustainability are in fact more top of mind now than before […]
