Google’s URL removal tool is a function in the Google Search Console that allows you to temporarily hide unwanted URLs from Google search results. The first version of the tool has been around for many years, but as part of their updated platform, it has now been updated and boasts two new functions: an Outdated […]
Introducing keyword searching on Instagram
Previously, when using the Instagram search functionality, we were limited to hashtags, profiles, and locations; with the new update we’ll also be able to jump into specific search terms and Instagram will show you all the posts that include those exact words. This update will be a big boost for expanding the visibility of content […]
Why local lockdowns may call for a regional media approach
Whilst the UK is currently in national lockdown 2.0, from December 3rd a regional, tiered approach to lockdown is due to be reinstated. The severity of lockdown restrictions in a region can directly impact consumer sentiment in that area for specific products and services. The YouGov BrandIndex chart here shows shifts in purchase intent for […]
Re-evaluating advertising effectiveness based on “attention” being the new currency
Consumer attention is rapidly becoming a measurement criterion for measuring effectiveness in media purchasing. Research shows that deviations in attention to advertisements add disadvantages for advertisers and come at an expense of the communication and sales effect of the advertisements. Research has shown that consumers are easily distracted by the sheer volume of ads they […]
COVID-19’s effect on out of home advertising
Pre-2020 out of home (OOH) advertising was in a strong position, revenue was up 7% year-on-year (YoY) across all environments. Digital OOH had been key in driving this as total reach grew to 69%, a 9% increase YoY, forming over 50% of total OOH spend. As we entered 2020 and the lockdown period, it is […]
#BHM: Today’s History Maker, Akala
Continuing our celebration of Black History Month, today we focus on British rapper, journalist, author, activist and poet, Akala. Kingslee James McLean Daley, aka Akala, was born in Crawley, West Sussex, in 1983 to a Scottish mother and Jamaican father. He grew up with his mother “in the cliched, single-parent working-class family,” in Kentish Town, […]