What is DRTV?
Direct Response television, or DRTV, is quite simply performance TV advertising. DRTV advertising generates an immediate response – such as a purchase made online, or a phone call – via a campaign that is properly measured, analysed and rapidly optimised to predetermined KPIs to truly maximise your ad spend. Fundamentally, it is TV that builds businesses and brands.
As pioneers of the medium, we deliver successful campaigns for our growing client base across EMEA markets. Our position as the leading DRTV agency is built upon solid foundations and has led to the rapid business growth of a dynasty of client partners, some of which can be found on our Success Stories page. Our knowledge and experience, together with the most sophisticated response techniques and systems are all fuelled by real-life data and insights, actioned at speed to ensure we consistently deliver DRTV campaigns that give your business the edge and most importantly, provide you with a sustainable and significant competitive advantage. We call this the Unfair Competitive Advantage.
DRTV Myth busting
TV isn’t as expensive as you think: Television remains the most effective way of communicating with a mass audience quickly and across multiple devices, offering performance and scale for your business. It is more accessible, measurable and affordable than before, and does not cost the six figures that many new-to-TV advertisers might believe. Whether this is your first time venturing onto TV, or your business is omnipresent on the medium, All Response Media provides the platform to business growth when launching or taking your direct response TV activity to the next level.
Creating a TV spot is more affordable than you might expect: Creating a TV advert can also be much more cost-effective than many might imagine. All Response Media does not create ads, but if you need help finding the right creative agency for your campaign, our team can provide details of agencies that have created successful DRTV adverts at competitive prices.
You do not have to book your activity months in advance: We book TV with a shorter ‘advanced booking’ deadline than the industry standard. This means that we can book your activity much closer to the time it airs, providing more flexibility and time for your business if required. This approach also means we can manipulate and optimise your airtime during a campaign, allowing for sharper optimisation and improved efficiencies.
People still watch television: DRTV absolutely can be the game-changer for your business. During August 2019, people in the UK watched an average of 1 hour, 57 minutes of commercial linear (live) in-home TV set viewing per day. The total weekly reach of linear TV for individuals remains high at 87.8% (source: Thinkbox).