Newsworks makes the case for newspaper re-think
Newsworks, the industry body for the newspaper sector, recently released findings that examine the role of ‘newsbrands’ (the combination of […]
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The latest chapter in the ad-blocking saga
This month, the Dmexco Conference unveiled an industry wide initiative, the ‘Coalition for Better Ads’ to rid the web of […]
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Moving onto a new Vice
Over the past decade, some of the more traditional TV channels and brands have tried their hand at the digital […]
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The psychology behind content
Captivating content that engages your audience is key to all marketing practices, and is the Holy Grail that as marketers […]
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User generated content and its impact
User generated content is most prevalent on social media through comments, product reviews, and photo sharing posts. Consumers are increasingly […]
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“OK Google, what is voice search?”
Siri, Cortana, Google Now, Alexa, Amazon Echo. These voice-controlled digital assistants are the future of how people will search for […]
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Lottoland: Should Sky hold 100% of the media share?
The Creative The Lottoland opening sequence depicts a cheerful gathering of people from all over the world. To the sound […]
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Stan James: A serious ad for committed bettors
The Creative The Stan James spot cleverly grabs the attention of viewers with hypnotic background music, typical of a car […]
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SuperCasino: Does lack of offer help or harm?
The Creative The SuperCasino creative is typical of a casino gaming advert. Throughout the ad, epic music accompanies a very […]
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Paddy Power: Educating audiences with comedy
The Creative Paddy Power, famed for producing edgy, offensive and sometimes hilarious adverts has produced a new set of spots. […]
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