Newsworks, the industry body for the newspaper sector, recently released findings that examine the role of ‘newsbrands’ (the combination of print and digital newspapers) within the current adverting landscape. Over the years, people assumed ‘attention’ meant the amount of time devoted to content. This belief led to a push to equate advertising money with time spent. […]
Archives for September 2016
The latest chapter in the ad-blocking saga
This month, the Dmexco Conference unveiled an industry wide initiative, the ‘Coalition for Better Ads’ to rid the web of bad ads. The founding members included advertising trade associations (the 4As), advertisers (Procter & Gamble, Unilever), publishers (Google, Facebook) and agency groups. The initiatives of the coalition include: Create consumer-based, data-driven standards that companies in […]
Moving onto a new Vice
Over the past decade, some of the more traditional TV channels and brands have tried their hand at the digital space. Often, they have struggled to gain traction: the ITV buyout of Friends Reunited was one clear example of this. Now, with Facebook and Google enjoying a joint virtual hegemony of the digital space, we […]
The psychology behind content
Captivating content that engages your audience is key to all marketing practices, and is the Holy Grail that as marketers we all strive to achieve. Why? Because engaged audiences are where money is made. Attention is a currency. If your content captures someone’s attention, you have a higher likelihood of getting your marketing message across. […]
User generated content and its impact
User generated content is most prevalent on social media through comments, product reviews, and photo sharing posts. Consumers are increasingly going online to state opinions about their experiences with brands and products, to the point where the customers have become the marketers themselves. According to Sophie Turton, director at Buzbuz Digital, around 70% of consumers […]
“OK Google, what is voice search?”
Siri, Cortana, Google Now, Alexa, Amazon Echo. These voice-controlled digital assistants are the future of how people will search for day to day questions on the internet. How people search online has evolved from using desktop computers, to typing searches into a mobile device, and now searching on their devices using their voice. In voice […]
