Amazon acquires Sizmek
News broke recently that Amazon has bought Sizmek Ad Server after the latter had filed for bankruptcy earlier this year […]
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Should you be running a door to door campaign?
As an agency with attribution, measurement and acquisition at its core, TV and digital channels offer a lot of what […]
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ARMLife Interview with Natasha Wood
Tell us a bit about yourself and your background? I did a music degree at the University of Sheffield as […]
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The launch of Google Discovery Ads
Discovery was a big theme at this year’s Google Marketing Live, the annual event where Google announces new ads products. […]
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Can linear TV still reach the 16-34 audience?
Although the appetite to consume high-quality video content for several hours of the day has remained consistent, the platforms and […]
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Facebook to launch ‘Global Coin’ cryptocurrency
Whenever people think of social media, Facebook is the first thing that springs to mind, closely followed by Instagram and […]
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The impact of TV creatives on campaign performance
We are often asked by our clients in strategy reviews: “Is it time for a new creative?” This is a […]
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“There is no spoon”
Have you ever seen the film The Matrix? It’s scary for me to think it was released almost exactly 20 […]
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