News broke recently that Amazon has bought Sizmek Ad Server after the latter had filed for bankruptcy earlier this year and had been looking for about $30 million for the ad serving technology. Amazon has bought both the ad server and their dynamic creative optimisation suite (DCO) which is a tool that helps personalise ads […]
Archives for June 2019
Should you be running a door to door campaign?
As an agency with attribution, measurement and acquisition at its core, TV and digital channels offer a lot of what we and our clients need: primarily the ability to measure and optimise campaigns based on tangible and robust results. Therefore, when introducing a new channel into the core mix, we face and ask the same […]
ARMLife Interview with Natasha Wood
Tell us a bit about yourself and your background? I did a music degree at the University of Sheffield as I thought music would cover a lot of different skills and topics such as being creative, performance and there’s lots of analysis of music, from a psychological point of view, historically and mathematically. How did […]
The launch of Google Discovery Ads
Discovery was a big theme at this year’s Google Marketing Live, the annual event where Google announces new ads products. Discovery ad campaigns are native ads that appear in Google feeds, including the YouTube home feed, Gmail social and promotions tabs and Google Discover feed (Google has reported that 800 million people now use Discover […]
Can linear TV still reach the 16-34 audience?
Although the appetite to consume high-quality video content for several hours of the day has remained consistent, the platforms and devices through which we are consuming this content are becoming increasingly fragmented. This fragmentation is far from a new concept, however, the competition for viewing time is increasingly evident in 2019. Increases in broadcast video […]
Facebook to launch ‘Global Coin’ cryptocurrency
Whenever people think of social media, Facebook is the first thing that springs to mind, closely followed by Instagram and Snapchat: the big players. With Facebook, it’s clear that they are constantly making updates and changes to the platform, that if we’re honest we initially hate but then soon can’t remember a time before! This […]
