A few eyebrows were raised when Monzo launched its first TV campaign back in May. The challenger bank has always eschewed the ‘traditional’ way of doing things and its marketing efforts have relied upon word-of-mouth growth and predominantly social channels. As Monzo’s head of marketing previously said regarding TV advertising, “It’s really expensive and no […]
Archives for July 2019
Creating a positive return on apps: No longer just a rich man’s game
It has long been accepted by companies that having an app with similar functionality to the website is the way forward. But in an app-based world, how are advertisers to know whether people will download their app and use it, whether the app will help them to deliver more business or retain business, and most […]
Women’s World Cup: Young adults and the power of live TV
On Tuesday last week, England’s Lionesses were knocked out of the World Cup semi-final by the USA in an entertaining 2-1 defeat, which aired on BBC1. So far, the contest is the most watched British television broadcast of the year, with 1.14m 16-34 year old adults tuning in, and an impressive 43.6% share of viewing. […]
Ad-free Dutch public TV: A case of protecting the children?
As published earlier this year in our ARM Weekly, advertising on the Dutch public TV channels is facing rough times, at least if it is up to the Dutch Government. Despite earlier protests from both NPO (Dutch public broadcaster) and the communication industry represented by advertisers and (advertising and media) agencies on the rumours regarding […]
Programmatic TV – Are we there yet?
Last month BARB released the 2019 viewing report which highlighted that subscription video on demand (SVOD) viewing now makes up c.20% of time spent with the TV set. Not a particularly ground-breaking statistic in and of itself, but one that has resurfaced the perennial discussion around ‘the future of TV’. This article touches on a […]
Instagram is expanding influencer content into campaigns
Instagram recently announced that it is launching a new tool which will allow brands to sponsor influencers posts, massively expanding the posts potential reach and enable the brand to promote the content as if it was their own ad or content. Until now, influencers would be limited to the reach they have on their social […]