Google Search Console can be an insightful tool for tracking the organic performance of your website. However, some metrics paint a clearer picture than others. One metric which is a frequent point of contention among SEOs is average position, which calculates the average ranking position across all queries for a URL. This metric was the […]
Archives for May 2021
Introducing advertising to the Olympics
For the first time in UK TV history, brands will now be able to advertise around the Olympics. This is as a result of Eurosport, part of Discovery, signing a £920m deal to take control of the rights to the Olympics from the BBC in the UK as well as across Europe from 2022. Discovery […]
Protected: How are advertisers tackling effectiveness measurement?
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