This month Netflix announced that they are launching an online store. There will everything from clothes, accessories, beauty kits, and housewares, all for sale on Netflix.shop. Unlike some of its competitors, Netflix does not have any commercials, and therefore purely relies on the monthly fees paid by its more than 200 million subscribers globally. Netflix has so far made deals with H&M, Sephora, Amazon amongst others to sell products all related to its series and films and Netflix have partnered with tech […]
Archives for 24th June 2021
Long-awaited CFlight project update– will it change the way we buy?
On Wednesday 9th June, Thinkbox revealed their latest update on CFlight – a cross broadcaster collaboration project that has taken over 2 years, to bring combined post-campaign reach and frequency reporting across linear TV and broadcaster VOD (BVOD). Its much-anticipated launch has been picked up in industry media – promising ground-breaking developments to AV reporting, […]
Using aCPMs to derive the most efficient media channel for video attention
Cost pers are the main currency in performance marketing. But, here’s one that you might not be familiar with yet – ‘cost per thousand seconds of attention, or aCPM as it has been named in a new report by Ebiquity which looks at the amount of attention that different video ad formats command. Something vitally […]