Expanded text ads launched in July 2016, growing the number of characters and real estate the creative would take by almost 50% and arguably the biggest update to the creative in 16 years since its launch. Yet 5 years later, Google is looking to remove the ability to create new, or edit existing ETA’s – […]
Archives for 2021
There’s no diversity without disability in advertising
Over the past year, particularly after the tragic murder of George Floyd sparked conversations on prejudice and equality worldwide, the advertising and media industry has been rightly focused on improving its diversity in ads. So far, most of the public conversation has been about race and gender. But, with the Paralympics bringing the topic of […]
On-demand: Introduction to Advanced TV
Advanced TV targeting gives you the freedom to serve one ad to one household as opposed to broadcasting the same ad to all households. It provides you with a platform to build scalable high-quality content in a brand-friendly environment. Why you should consider ATV: 1. Attain a broader, relevant reach as more of your target […]
Gen Z and Female mobile and gaming trends
Once considered a space for a particular person with a particular set of interests, the gaming industry has boomed in recent years, with a wide range of new people joining the so-called movement fuelling gaming trends. No longer for just the ‘nerds’, gaming is now widely considered a sport. With the launch of the Olympic […]
GDPR: NHS digital “data grab” on hold
Earlier this year, the scheme was promoted by NHS digital. Patient data was to be collected and according to NHS Digital, the data will be used to: inform and develop health and social care policy, plan and commission health and care services, enable research, and provide individual care in exceptional cases. It has been said […]
4 trends to help grow your charity brand
Giving never grows old, but the older we get, the more likely we are to give to a charity. 23.8% of 15-24s are willing to donate or have donated to a charity, in contrast to 61.5% of 65+ adults. Through economic shifts, demographic interests and digital platform expansion, giving is always in fashion. New methods […]