When looking into GDPR and security, a key principle of the UK GDPR is that you process personal data securely using appropriate technical and organisational measures. What is regarded as appropriate technical measures? The Information Commissioner’s Office (ICO) outlines some technical measures that an organisation should consider, including physical and computer/IT security. Let’s take a […]
Archives for 2021
Doorbell cameras and GDPR data
This week, a judge has ruled that security cameras and a Ring doorbell installed in a house in Oxfordshire “unjustifiably invaded” the data and privacy of a neighbour. A neighbour claimed that the ring doorbell placed outside on her neighbours shed broke data laws and contributed to harassment. These claims were upheld by the judge. […]
Google’s new guidelines for writing page titles
It should come as no surprise that Google prioritises “readable and accessible” content. With the help of our google page titles guide, make sure that your content should always be clear and easy for everyone to understand – the search engine juggernaut has been reviewing page titles since 2012. Back in August, they rolled out […]
3 Social Media Tactics and Trends You Should Implement for 2022
As we approach the end of the year, marketing teams will be keen to look forward to and highlight some of the expected social media trends and tactics you should implement going into 2022. “Campaign diversity will be higher than ever, with consumer demands being at elevated states. Brands that implement and track consumer intelligence in their marketing strategy will start […]
My M&M’s: Full-funnel digital success over retail peak
My M&M’s delivered their “spread the love and joy” campaign throughout the 2020 Black Friday to Christmas period. The brand shone the spotlight on “the perfect gift” of personalised chocolates and seasonal range expansions like tree and table decorations. Being a premium chocolate brand, Cyber Week opens up a new audience for My M&M’s, making […]
Footballers take action for their data
Professional footballers threaten data firms with GDPR legal action. 850 players have stated they want compensation for the trading of their performance data, which occurred over the past six years. This movement was led by Russell Slade, former Cardiff City, Leyton Orient and Yeovil Town manager. Who is taking action? 17 big firms have received […]