This month, we assess three prominent loan advertisers. In addition to Amigo Loans, we also analysed TV ads from Sunny and 118 118 Money. The Morph lookalikes return for guarantor loans provider, Amigo Loans, in this friendly and conceptually classic spot. It begins with a young man looking to buy a car, followed by a […]
Sunny Loans: Smooth ad brings calm to finances, but is it too calm?
This month, we assess three prominent loan advertisers. In addition to Sunny, we also analysed TV ads from 118 118 Money and Amigo Loans. The first positive for Sunny is the fact that after seeing the ad, its theme tune will remain in your head for the rest of the day! Bobby Hebb’s ‘Sunny’ grooves […]
118 118 Money: Is their move into finance succeeding?
This month, we assess three prominent loan advertisers. In addition to 118 118 Money, we also analysed TV ads from Sunny and Amigo Loans. Since the 192 replacement boom died down (remember how many 118 variations there were? How soon we forget), 118 118 has pivoted into medium-term loans, but has kept its two exasperating […]
ARMLife Interview with General Manager Gerrit Nagel
In this month’s ARMLife we spoke with our General Manager who heads up the Amsterdam Office, Gerrit Nagel. We explore his 35 years’ experience within the media industry, his growing ambitions for the Amsterdam office. We also discover his love for vinyls! Arianna Ross: Tell us a bit about yourself… Gerrit Nagel: I am Dutch […]
5 Crucial SEO Tips: Infographic
With such a fluid and constantly evolving SEO landscape, it can be common and often easy to overlook fundamental building blocks of a solid SEO strategy and continuously search for the next big step change or paradigm shift. Remaining at the cutting edge is key to advertisers achieving a competitive advantage, and below we look […]
ARMLife Interview with International Group Account Director Jessica Viles
In this month’s article, we spoke with International Group Account Director, Jessica Viles, about moving from London to Amsterdam, the challenges she faced along the way and her one piece of advice for those looking to move to a new country. Arianna Ross: Tell us a bit about yourself and how you first started in the […]