Have you ever landed on a page that hasn’t loaded properly, or has come up with an error, leaving you wondering why? Probably not, but the way in which these errors are communicated to browsers is very important for search engine optimisation (SEO). Every webpage you visit returns an HTTP status code, which communicates with […]
Maximising the effectiveness of television advertising beyond DRTV
In the drive for maximising the effectiveness of a TV campaign, there are a wide variety of opportunities to optimise your linear TV activity; second length, day of week, day part, station, programme to name just a few. At ARM, we lead the industry in terms of our proprietary technology that allows us to optimise […]
Google reporting just got smarter
Google Adwords has recently released a feature to allow advertisers to review historic quality scores (QS) at the keyword level, thereby giving users the ability to monitor the impact of QS on costs-per-click (CPCs). The new reporting feature also includes: Landing page experience Perfect to use when making website changes; used to monitor if the […]
User experience (UX) tips to improve conversions
It doesn’t matter what marketing activities your business invests in, if you rely on a website to help people through the purchase journey, it is imperative that your landing pages offer a great user experience (UX) to engage users and drive business performance. UX is just one part of conversion rate optimisation (CRO) activity that […]
Top 10 ways TV advertisers can get the most out of PPC
What advice should TV advertisers share with their digital PPC managers to ensure results? 1. Share the TV campaign dates Though this may sound obvious, the digital team needs to know the dates of the campaign, and most importantly, in advance. There are a few things to consider when trying to capture all the people […]
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Please enter your email and simply select your charity below. FEATURED READS The impact of longer and more frequent TV ads Research reveals acute drops in TV usage for younger audiences Marketing effectiveness in the digital era Get in touch