TV bounced back in 2021 despite the impact of lockdowns – surpassing pre-pandemic investment. TV advertising investment in the UK totalled £5.46 billion in 2021 (up 24%) making it a record year for the industry. This total includes investment in all forms of TV advertising, linear and on-demand (Thinkbox 2022). Online-born businesses invested £1.12 billion […]
Infographic: Attitudes towards sustainability
FEATURED READS Fast food delivery usage continues to rise 2022 travel plans: Are people still booking holidays? The carbon calculator: working towards a net-zero target Contact us to see how we can use our unique capabilities to maximise your sales and drive the growth of your online and offline campaigns like no other agency.
RAJAR data confirms predominance of digital radio
Accounting for 64.4% of all radio listening, digital radio has kept its predominant position in the industry according to the latest Radio Joint audience Research (RAJAR) figures. This comes despite a slight decrease in share of listening from Q3 2021. Radio in general remains popular and 89% of the population (49.5 million adults) were tuning […]
Fast food delivery usage continues to rise
New data reveals that 36% of us get fast food delivered, which is up by 28% from two years ago. Fast food delivery has been on the rise for some time, and the pandemic has only accelerated this trend. Today, a total of 74% (40 million) adults say that they use takeaway or fast food […]
2022 travel plans: Are people still booking holidays?
The travel sector is one of many that has faced challenges and increased pressure since the start of the pandemic. With uncertainties around the safety of travelling and no guarantee whether a trip will go ahead, there has inevitably been a shift in attitudes towards travelling abroad over the past few years. Due to a […]
The carbon calculator: working towards a net-zero target
The IPA’s Media Climate Charter launched in June 2021 to support advertising agencies on their journey to a zero-carbon future. The charter provides the tools and resources for agencies to demonstrate action being taken in response to the climate crisis. The carbon calculator – the sites core tool – can be used on campaigns to quantify emissions of the […]