B2B is business-focused, which means that although you are selling a product or a service, that key messaging is going to be completely different to what it would be in B2C. In our latest episode, we dive into the essential differences between B2B and B2C marketing, emphasising the importance of targeted audience segmentation and resource […]
TV
[Podcast] Episode 6: Industry/TV What changes have we seen in the last 12 months?
Creativity is significant in shaping product offerings and brand stories, but there’s a delicate balance between brand-building and direct response tactics. In our latest episode, we explore the importance of targeted audience segmentation, efficient allocation of resources, and the invaluable role of ARMalytics in making data-driven decisions. Additionally, we explore lead harvesting techniques, strategically leveraging […]
[Podcast] Episode 5: Tips for Maximising The Effectiveness of Direct Response Advertising
To get the maximum effectiveness out of a direct response campaign – there are various different factors you need to consider. In our latest episode, we explore the different ways to maximise the effectiveness of your direct response. We cover the importance of creativity in product offerings and brand narratives, balancing brand-building and direct response […]
[Podcast] Episode 4: What is WRP and what does it mean for your advertising?
Unlocking the full potential of media planning requires a profound understanding of our clients’ customers—not just their demographics. That means understanding their behaviours and activities throughout the day. In our latest episode, we delve into the core concept of understanding our clients’ customer bases beyond mere demographic knowledge. We look to understand what they’re doing […]
[Podcast] Episode 3: What should International Advertisers keep in mind?
Investing internationally means advertisers have to be aware of the local nuances of the countries they’re advertising in. But they need to be aware of more than that. In our latest episode, we discuss the intricacies of international advertising and expanding into new markets. We explore the challenges and considerations when moving from the UK […]
[Podcast] Episode 2: Harvesting your TV traffic via digital ads
Investing in another channel to complement an existing campaign, for example, investing in digital when running on TV, is what we’d call harvesting. We call this harvesting because you’re effectively reaping the rewards of what’s happening with the above the line activity. Make sure your online marketing and messaging is aligned with your TV advertising. […]
