The tactical toolkit
When big news breaks in the media, relevant audiences have a tendency to become highly involved and connected with particular […]
Read More 
The latest youth trends: honesty, speed and genuineness
We recently attended the Voxburner Youth Marketing Strategy 2016 to find out what 16-24 year olds are talking about, what […]
Read More
Sky Kids App
Earlier this month, Sky launched a new app specifically aimed at kids aged 3 to 9, cleverly named the Sky […]
Read More
How relevant is relevancy score?
What is “Relevancy Score?” It’s no surprise that all digital platforms have a system in place to score ads based […]
Read More
EU – US Privacy Shield (2016)
It is no real surprise that client and customer data privacy is an important aspect of day to day business. […]
Read More
TV remains dominant during the rise and rise of Netflix
In excess of 5 million households were subscribed to Netflix by the end of 2015, meaning almost a fifth of the […]
Read More
ITV continues to personalise online ad experience with YoSpace partnership
ITV is set to begin dynamic online ad insertions within live broadcasts following the announcement of a partnership with YoSpace. […]
Read More
Advertisers to pay for drive-by viewings
Google is full of surprises this year more than others; first they agree to pay some taxes, and now they […]
Read More
New iOS update includes ‘taste before you buy’
Industry insiders have revealed plans by Apple to release technology allowing users to actually taste food items before purchasing. This […]
Read More
Google announces ad blocker… blocker
As the ad blocking debate rages on, Google has made their next move by announcing today that they intend to […]
Read More
Recent Comments