Ad blocking is increasing at a rapid rate which is mainly due to it being easier than ever to install software on a computer system or browser that makes the process of blocking ads painless. There are many anti-virus/malware software suites that now include this software and for web browsers there are a growing number […]
Archives for June 2016
The reach of Dark Social
‘Dark social’ plays a big part in many campaigns, the term referring to the sharing of content that occurs where we can’t measure; whether it be on WhatsApp, personal messages or in Facebook’s own messaging service. Recent research has found that over three-quarters of content coming from publishers or marketers is being shared via dark […]
Bing to support expanded text ads
Historically, Bing has always followed Google when it comes to new products, whether it’s shopping, UET (RLSA on Google) or even upgraded URL’s and ‘Enhanced Campaigns’. Recently, they announced that they would be doing the same for expanded text ads (ETAs), building functionality into their API by the end of the summer to fully support […]
Syncing about the next big thing…
The concept of ad-syncing has been the ‘next big thing for TV’ for over two years. Now, the big players are getting their ducks in a row to ensure the requisite technology is in place to truly realise and harness its power; Sky purchased Videology last year and ITV and RadiumOne linked up with their […]
More adverts in the nation’s favourite TV shows on the way?
TV viewers watching primetime programming could soon expect to be hit with more advertising following an EU rules change which has been designed to help traditional broadcasters compete with streaming services such as Netflix and Amazon Prime Video. Advertising is currently capped at 12 minutes per hour, or 20% of minutes; usually equating to 4 […]
How the TV market is shaping up for 2016
In 2015, UK TV ad revenue hit an all-time high, exceeding the 5 billion mark for the first time at £5.27 billion spend across linear, sponsorship, and broadcaster VOD and product placement. This figure is up 7.4% year-on-year (YoY), despite viewing remaining fairly stable with adult impacts on terrestrial stations down just 4% and +1.3% […]