This month, we assess three prominent loan advertisers. In addition to Amigo Loans, we also analysed TV ads from Sunny and 118 118 Money. The Morph lookalikes return for guarantor loans provider, Amigo Loans, in this friendly and conceptually classic spot. It begins with a young man looking to buy a car, followed by a […]
Archives for October 2017
TV Response Index – September 2017
The monthly TVRI provides a context for response performance whilst maintaining confidentiality. Results from active clients within each category are combined to provide a barometer for each industry. The dotted line in the graphs represents the market average, encompassing all industries. The seasonal dip in charity performance looks to be deeper this year than last, although some […]
Sunny Loans: Smooth ad brings calm to finances, but is it too calm?
This month, we assess three prominent loan advertisers. In addition to Sunny, we also analysed TV ads from 118 118 Money and Amigo Loans. The first positive for Sunny is the fact that after seeing the ad, its theme tune will remain in your head for the rest of the day! Bobby Hebb’s ‘Sunny’ grooves […]
118 118 Money: Is their move into finance succeeding?
This month, we assess three prominent loan advertisers. In addition to 118 118 Money, we also analysed TV ads from Sunny and Amigo Loans. Since the 192 replacement boom died down (remember how many 118 variations there were? How soon we forget), 118 118 has pivoted into medium-term loans, but has kept its two exasperating […]
The reach and effectiveness of TV is still indispensable in the digital world
It is unmistakable that screens are an integral part of the life of the consumer, ranging from smartphones and social media to TV and streaming video. The main question for advertisers is: which one is best to reach consumers? After reviewing various surveys, we can conclude that TV is still indispensable for advertisers. The reach […]
BrightonSEO conference
As the digital marketing community descended on Brighton for the eponymously named SEO conference, industry leaders shared their secrets for digital marketing success. Here are some of our highlights from the day: Digital PR: How to evaluate digital news hooks When looking at digital PR, links are not our number one focus. Instead, we look at […]
