Amigo Loans: Sticking with plasticine
This month, we assess three prominent loan advertisers. In addition to Amigo Loans, we also analysed TV ads from Sunny […]
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TV Response Index – September 2017
The monthly TVRI provides a context for response performance whilst maintaining confidentiality. Results from active clients within each category are […]
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Sunny Loans: Smooth ad brings calm to finances, but is it too calm?
This month, we assess three prominent loan advertisers. In addition to Sunny, we also analysed TV ads from 118 118 […]
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118 118 Money: Is their move into finance succeeding?
This month, we assess three prominent loan advertisers. In addition to 118 118 Money, we also analysed TV ads from […]
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The reach and effectiveness of TV is still indispensable in the digital world
It is unmistakable that screens are an integral part of the life of the consumer, ranging from smartphones and social […]
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BrightonSEO conference
As the digital marketing community descended on Brighton for the eponymously named SEO conference, industry leaders shared their secrets for digital […]
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Second length ratio – finding the right balance for success
When people think of the second length of TV advertisements, the default length that will generally come to mind is […]
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Understanding the power of the flagship TV spot!
It’s the run-up to Christmas, which means the return of several flagship programmes from the big broadcasters. Over the last […]
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