It is unmistakable that screens are an integral part of the life of the consumer, ranging from smartphones and social media to TV and streaming video. The main question for advertisers is: which one is best to reach consumers? After reviewing various surveys, we can conclude that TV is still indispensable for advertisers. The reach […]
Archives for 2017
Understanding the power of the flagship TV spot!
It’s the run-up to Christmas, which means the return of several flagship programmes from the big broadcasters. Over the last couple of weeks, ITV have relaunched the X Factor, where ratings continue to slide: 15 adult TV rating points (TVRs) in 2017 vs 16 adult TVRs in 2016. The Great British Bake Off has found […]
ARMLife Interview with General Manager Gerrit Nagel
In this month’s ARMLife we spoke with our General Manager who heads up the Amsterdam Office, Gerrit Nagel. We explore his 35 years’ experience within the media industry, his growing ambitions for the Amsterdam office. We also discover his love for vinyls! Arianna Ross: Tell us a bit about yourself… Gerrit Nagel: I am Dutch […]
Why wireframes matter in creative content
Wireframes are used to visualise how elements of a page can be arranged and are also used as a means to reflect the user journey. Here are some key reasons why wireframing is a very important phase of the web development process: By sketching out and visualising a page without its design elements and aesthetics, […]
5 Crucial SEO Tips: Infographic
With such a fluid and constantly evolving SEO landscape, it can be common and often easy to overlook fundamental building blocks of a solid SEO strategy and continuously search for the next big step change or paradigm shift. Remaining at the cutting edge is key to advertisers achieving a competitive advantage, and below we look […]
Don’t be scared, it’s only TV advertising
You’re a new advertiser, your pay-per-click (PPC) spend is maxed out and you are squeezing social media for all it’s worth. You’re standing on tip toes trying to reach the last of the low hanging fruit. You’re ready for the next step and are thinking about TV. You have a potentially strong unique selling point (USP), a […]