What is it? The Google Marketing Platform (GMP) was announced earlier this year and is Google’s recent rebrand and attempt to bring together the DoubleClick Digital Marketing suite, as well as the Google Analytics 360 tools. The idea is to help advertisers plan, buy, report and optimise campaigns with greater ease. It represents a unification […]
Archives for 2018
Will the rise of voice search be the downfall of Google?
Since its launch in 1998, Google has dominated the internet search market, with more than 70% of all online searches being made on Google in most countries. While its business has been built on monetising their search pages by showing ads, search is changing and people are becoming increasingly comfortable talking to their devices, which […]
Apple expanding app search offering
Apple initially launched Apple Search Ads (ASA) back in 2016. ASA is a search function within the App Store, allowing advertisers to manage their app activity and it is bought as an auction model, similar to paid search (PPC). Apple launched a new version of ASA across Europe in 2018 and there are now two […]
The evolution of audiences in search and their importance
As the evolution of paid search continues, it is even more important to stay abreast of the industry to ensure we’re ticking all the necessary boxes to deliver maximum efficiency for our clients. This is particularly the case with the growth of audience targeting and adoption within paid search. Following Google’s H2 Product Kickoff, there […]
ARMLife Interview with Catherine Booth
This month, Senior International Media Planner/Buyer, Catherine Booth, shares her experience in the media industry and her transition from Leeds to Amsterdam. Tell us a bit about yourself and your background? I’ve been at All Response for the past 3 years, having just relocated from Leeds to Amsterdam this January. I’m originally from Leeds, but […]
Ofcom report: How consumer behaviour is changing
August saw the release of the report, Ofcom: The Communications Market 2018, which is a rich piece of research on how a decade of technological advancements have affected consumer behaviour. Some highlights of the report have been extracted and shown below: Market overview 5.2% of households spend was on communications services (£124.62 per month); 70% […]