Our biggest saleshouse in the UK, Sky, has been having a particularly tough time recently. The hot summer weather caused impacts to fall heavily across their portfolio, whilst competitors have been stepping on their toes by becoming more involved in live sports broadcasting. Sky built their business through the Premier League and BT used sport […]
Archives for 2018
Facebook Removing 5,000 Ad Targeting Options
After the Cambridge Analytica debacle, Facebook has really been trying to clean up their act and keep themselves out of trouble (including an apologetic ad campaign). In a bid to continue this, Facebook has announced that it will be removing around 5,000 of its advanced targeting options in a bid to stamp out ‘discriminatory’ ad […]
Infomercials: The more you tell, the more you sell
With an estimated 0.2% of the total TV market revenue, long-form TV (or infomercials) makes up only a small amount of the total TV landscape. But this doesn’t mean they should be ignored – Used mainly by retailers, they can provide a useful entry point for many advertisers as the price point is very low […]
Facebook ads: Changing from static to video
There is often an issue with advertisers, the creative agency and then the media agency on delivering a set of exciting creative on a regular basis. We have been tapping into Facebook’s creative shop for the past year which they offer to agencies – it enables us to take an advertiser’s static image and create […]
Confused.com: Doing exactly what it says on the tin
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four advertisers in the congested comparison site market that have a similar […]
Moneysupermarket: You’re so relying on brand equity
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four advertisers in the congested comparison site market that have a similar […]