It was recently announced that Comcast had outbid Rupert Murdoch’s 21st Century Fox in the battle for Sky, with Comcast offering $30bn to take full control of the broadcaster. Comcast is a major force in the US and beyond. It is a global telecommunications conglomerate owning a large cable TV and internet business, creating their […]
Archives for 2018
Commission impossible: The real cost of 15%
In 2017, Ster (the major public broadcaster in the Netherlands) announced a bold move to scrap annual agreements and offer universal pricing conditions to all advertisers. The system was simple, with one base-rate and indices based on requirements: cheap packages in daytime TV, premiums for specific spots and so on. This was good news for […]
Advertisers: Have you considered the Irish TV Market?
TV remains the most powerful medium for brands looking to get their message out, and if your product or service is available to customers in the Republic of Ireland, Irish TV can add many benefits to your overall marketing mix. Additional reach, a higher share of voice and more accessible peak programme buying are just […]
Snapchat soon to release Project Eagle
In one of the most unexpected team-ups since Batman and Sherlock Holmes (Yes, this did happen!), Amazon and Snapchat have partnered together to push for social shopping supremacy. Snapchat announced recently it is currently in the process of building a visual product search feature, codenamed ‘Eagle’, that will deliver users through to Amazon listings. Users […]
BARB reports multiple screen TV figures for the first time
BARB, the official source of UK television viewing figures, has for the first time started reporting the number of people watching programmes across four different screen types. From the 25th September 2018, BARB is producing daily viewing figures, which break down the number of people watching programmes on TV sets, tablets, PCs and smartphones. BARB […]
Product dispatch: a media your campaign is missing?
Product dispatch, the sister of inserts, are transaction inserts placed within packages, catalogues, or customer letters sent out by retail brands. If used in the right way, they can be more responsive than normal press inserts within a newspaper or magazine. According to our product dispatch media owners, there are a few reasons why this […]