Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four different Bingo advertisers, all fighting to elevate their offerings above those […]
Archives for 2018
Wink Bingo: Are they alienating some of their audience?
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four different Bingo advertisers, all fighting to elevate their offerings above those […]
Gala Bingo: Leading with a big prize
Each month, The Adquirer provides insight into the creative and media strategies of industry-leading advertisers in a particular sector. Estimated cost per web visit results are provided by our data scientists, utilising sources including Hitwise, Nielsen and BARB. This month, we look at four different Bingo advertisers, all fighting to elevate their offerings above those […]
Social Media Takeover: Trading Team
We recently had a social media takeover for the Trading Team over on Twitter, offering killer insight into their top tips on how to get the best response rate and maximise your TV campaigns through booking deadlines, trading and media buying decisions. TV Booking deadlines: Being able to book TV quicker than the industry standard of 8 […]
Automation: the rise of the machine
Automation and artificial intelligence (AI) are two of the hottest topics in digital marketing. In the context of digital marketing, AI mainly refers to machine learning, where computers are capable of learning and improving performance through data analysis without human intervention. Improvements in bidding algorithms have paved the way for the increase in automation, and […]
ARMLife Interview with Ed Feast
Tell us a bit about yourself and your background? Throughout school music was my main focus, primarily playing the piano. I decided against studying a proper subject at university, much to the irritation of my parents, in favour of a degree in Jazz piano, which my father assured me would only mean a life of […]