Some important questions about TV advertising are: What the effect is of length in advertising? Do you need a mix of short and long commercials? And can you tell a story in less than 10 seconds? For TV advertising to work effectively it must be able to effectively tell a story and generate an emotional […]
Archives for 2019
Football’s coming… to a more diverse and responsive audience
This year’s World Cup had the highest viewing figures for the women’s game to date and went some way to lift the proverbial glass ceiling from the football pitch. The BBC reported that in total its coverage was watched by 28 million people across TV and online platforms. The semi-final between England and the USA […]
Trivago vs. Hotels.com: Who has the most effective campaign?
This month’s Adquirer covers travel titans Trivago and Hotels.com as we delve into their campaigns and analyse how they deploy their differing creative strategies to cut through the congested travel marketplace. So, how do their approaches differ, who has the most effective and efficient campaign, and crucially, how can you apply these learnings to your […]
Monzo joins the legions of startups using TV to turbocharge
A few eyebrows were raised when Monzo launched its first TV campaign back in May. The challenger bank has always eschewed the ‘traditional’ way of doing things and its marketing efforts have relied upon word-of-mouth growth and predominantly social channels. As Monzo’s head of marketing previously said regarding TV advertising, “It’s really expensive and no […]
Creating a positive return on apps: No longer just a rich man’s game
It has long been accepted by companies that having an app with similar functionality to the website is the way forward. But in an app-based world, how are advertisers to know whether people will download their app and use it, whether the app will help them to deliver more business or retain business, and most […]
Women’s World Cup: Young adults and the power of live TV
On Tuesday last week, England’s Lionesses were knocked out of the World Cup semi-final by the USA in an entertaining 2-1 defeat, which aired on BBC1. So far, the contest is the most watched British television broadcast of the year, with 1.14m 16-34 year old adults tuning in, and an impressive 43.6% share of viewing. […]