As published earlier this year in our ARM Weekly, advertising on the Dutch public TV channels is facing rough times, at least if it is up to the Dutch Government. Despite earlier protests from both NPO (Dutch public broadcaster) and the communication industry represented by advertisers and (advertising and media) agencies on the rumours regarding […]
Archives for 2019
Programmatic TV – Are we there yet?
Last month BARB released the 2019 viewing report which highlighted that subscription video on demand (SVOD) viewing now makes up c.20% of time spent with the TV set. Not a particularly ground-breaking statistic in and of itself, but one that has resurfaced the perennial discussion around ‘the future of TV’. This article touches on a […]
Instagram is expanding influencer content into campaigns
Instagram recently announced that it is launching a new tool which will allow brands to sponsor influencers posts, massively expanding the posts potential reach and enable the brand to promote the content as if it was their own ad or content. Until now, influencers would be limited to the reach they have on their social […]
How the industry has to change for adtech and real-time-bidding to comply with GDPR and PECR
On the 20th June, the Information Commissioner’s Office (ICO) published their report on adtech and real-time bidding. The ICO went into detail about the way real-time bidding (RTB) and adtech works together and then went on to summarise their opinions on what changes need to happen in the market and the industry to ensure not […]
Amazon acquires Sizmek
News broke recently that Amazon has bought Sizmek Ad Server after the latter had filed for bankruptcy earlier this year and had been looking for about $30 million for the ad serving technology. Amazon has bought both the ad server and their dynamic creative optimisation suite (DCO) which is a tool that helps personalise ads […]
Should you be running a door to door campaign?
As an agency with attribution, measurement and acquisition at its core, TV and digital channels offer a lot of what we and our clients need: primarily the ability to measure and optimise campaigns based on tangible and robust results. Therefore, when introducing a new channel into the core mix, we face and ask the same […]