Netflix added 1.54 million users in the last quarter and has confirmed that it is moving into the gaming space. The company views gaming as a new content category, comparing it to its expansion into original films, animation, and unscripted TV. Initially, the focus will be on mobile games with the expectation of a long […]
Digital
SEO tips for effectively structuring content
It’s not just about what you say, but how you say it. Your content needs to stand out in the overabundance of information and grab the flagging attention of online audiences. It needs to be scannable, accessible, and easy to digest. No matter how impactful your message is, if it’s lost in a wall of […]
Microsoft’s latest move
As of this week Microsoft Ads have announced that they are launching a new ad format that will feature on the right rail or in the mainline at the top of the search results page. The ad format allows you to combine your own images, headlines, and ad copy with machine learning to display the […]
Visibility matters
For advertisers the big question is: which form of video advertising is the most effective to boost sales? Is it TV, or Facebook, or YouTube? The aim of some research commissioned by ThinkTV was to determine which aspects of video advertising lead to revenue growth for advertisers. The research on the sales effect of more […]
Facebook testing in-headset VR ads
In 2014, Facebook bought Oculus for an estimated $2.3 billion and 7 years later, they are starting to do their first test of targeted advertising in the Oculus Quest headsets. This is part of Facebook’s exploration of ways developers can generate revenue, in the hope this will unlock new areas within the VR space. The […]
Netflix to launch online store – from stream to purchase
This month Netflix announced that they are launching an online store. There will everything from clothes, accessories, beauty kits, and housewares, all for sale on Netflix.shop. Unlike some of its competitors, Netflix does not have any commercials, and therefore purely relies on the monthly fees paid by its more than 200 million subscribers globally. Netflix has so far made deals with H&M, Sephora, Amazon amongst others to sell products all related to its series and films and Netflix have partnered with tech […]