A CMP is a Consent Management Platform. This appears as a banner that allows users to either accept or decline cookies when entering a website and is a legal requirement for all websites in accordance with GDPR. What do cookies do? Cookies are a small text files that are dropped on a user’s browser when […]
Digital
Facebook expanding into audio
Last month Facebook announced it would be releasing some new audio experiences across its platform this year. This move stems from the fact that more and more people are consuming audio content. There will be four main products and experiences being rolled out. The Audio Creation Tool will be a way for users to create […]
2020: the year that propelled digital audio into the spotlight
Released in April, the IAB UK’s 2020 Digital Ad spend report included digital audio for the first time, reflecting the mounting significance of audio within the digital landscape. The report concluded that the digital audio market grew by 17% year-on-year to £103.7m, with podcast expenditure increasing by a monumental 43%. Whilst these are encouraging statistics […]
Why you need to think about search intent
An area of SEO that’s been gaining traction of late has been around search intent – understanding the reasoning behind the term that people are using to find your website, product, or service. But what exactly is it and why is it important? Broadly speaking, people search for five key reasons: Information: They want to learn […]
Google’s new AI fights spam
Google has announced its new artificial intelligence (AI) that will combat issue of spam, which is estimated to block 99% of spam search results. There are several different types of spam results and content which Google plans to eliminate at different stages, describing it as “unprecedented potential to revolutionise” spam fighting AI. The AI will […]
Understanding Google Search Console metrics
Google Search Console can be an insightful tool for tracking the organic performance of your website. However, some metrics paint a clearer picture than others. One metric which is a frequent point of contention among SEOs is average position, which calculates the average ranking position across all queries for a URL. This metric was the […]