May 2019 saw the event of Google Marketing Live (GML) 2019; this year’s annual conference which Google uses to inspire innovation and unveil new updates across its products. The theme of the live event this year was discovery and there was a key focus on new creative formats that would allow for even more automation […]
Archives for May 2019
Seasonal media consumption and channel budget allocation
Temperatures are increasing, the days are getting longer, as the start of summer is on the horizon – but what does this mean in terms of consumer behaviour, consumer media consumption across channels and more importantly for marketers – media channel budget allocation? Despite TV being generally, the largest media consumed all year round (in […]
What does the rebranding of Bing mean for advertisers?
Last month saw Bing officially rebranded as Microsoft Advertising. As part of this, Microsoft is intending to place a big focus on personalisation and AI, with the following statement from Rik van der Kooi, corporate VP for Microsoft Advertising: “In the next year, we’re introducing more advertising products with built-in AI, more connected to your […]
Privacy: Are Facebook doing enough?
After data privacy was the focus of both Google and Facebook’s conference keynotes earlier this month, it became clear that for Facebook the future is going to be private, whereas Google CEO Sundar Pichai made it clear that data privacy is for the here and now. Mark Zuckerberg danced around the subject and for them, […]
Just how influential are influencers on your performance?
The first use of influencer marketing is rumoured to have been the Pope or Queen promoting medicine to the masses, though presumably, the Queen is a less frequent user of Nurofen since Prince Phillip has stopped driving. Celebrity endorsement has been recorded as early as 1890 with some questionable print ads featuring popular minstrel character […]
Is television dying? 2018 – A year in TV…
Over the last few years, there has been a lot of debate around whether “TV is dying”, but contrary to this discussion people are still watching considerable sums of TV. Thinkbox recently published their 2018 “A year in TV” report and it is a true testament that this unbeatable medium is still thriving. That said, […]