The key takeaways from Google Marketing Live 2019
May 2019 saw the event of Google Marketing Live (GML) 2019; this year’s annual conference which Google uses to inspire […]
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Seasonal media consumption and channel budget allocation
Temperatures are increasing, the days are getting longer, as the start of summer is on the horizon – but what […]
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What does the rebranding of Bing mean for advertisers?
Last month saw Bing officially rebranded as Microsoft Advertising. As part of this, Microsoft is intending to place a big […]
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Privacy: Are Facebook doing enough?
After data privacy was the focus of both Google and Facebook’s conference keynotes earlier this month, it became clear that […]
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The Italian job: What you need to know about Italian TV
Launching a TV campaign in a market you are unfamiliar with can be a daunting prospect, but new countries help […]
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Just how influential are influencers on your performance?
The first use of influencer marketing is rumoured to have been the Pope or Queen promoting medicine to the masses, […]
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Is television dying? 2018 – A year in TV…
Over the last few years, there has been a lot of debate around whether “TV is dying”, but contrary to […]
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ARMLife Interview with Nathan Kilgore
Tell us a bit about yourself and your background? I moved to Leeds 5 years ago to study journalism, then […]
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