Radio can reach large audiences with 65% of the population tuning into commercial radio each week, that’s over 36m people listening for an average of 5 hours each week. Radio can offer national coverage with DAB – (DAB listening now accounts of 56% off all listening) and through large media owner networks such as the […]
Archives for August 2019
Sky… The TV audience alchemists
How much are individual TV spots worth when no-one is watching them? It’s not a trick question! The UK TV audience measurement panel, BARB, records millions of spots as ‘zero-rated’: officially, no-one is watching them. In the traditional TV trading world, they’re worth zero. Zilch. Nada. But, in Sky’s world, they’re worth much, much more… […]
ARMLife Interview with Andreea Iovita
Tell us a bit about yourself and your background? I’m from a small town in Romania that was near the border of the Republic of Moldova. I studied Computer Science and Mathematics and I was 100% certain that I wanted to become an engineer, as I come from a whole family of engineers. However, I […]
Same meaning close match variants: Google extends to phrase match and broad match modifiers
Google’s recent announcement has again highlighted the shift in control we as advertisers now have over the management of PPC accounts. Here’s the context and timeline of where we’re now at. Timeline of events Update 1: 2014 – Close variants implemented. This included “plurals, misspellings and other variations of exact match and phrase match keywords”. […]
Making the most of your TV time-bands with breakfast
Traditionally, direct response TV (DRTV) ads air between the hours of 09:00 and 17:29 in “daytime” time-bands. However, many brands now also expand into “peak” (17:30-22:59) and “all-time” (06:00 – 29:59) as well as “breakfast” (06:00- 09:30) in order to expand their activity, reach their target audience and gain further acquisition. Breakfast is a daypart outside […]
Size does matter!
Some important questions about TV advertising are: What the effect is of length in advertising? Do you need a mix of short and long commercials? And can you tell a story in less than 10 seconds? For TV advertising to work effectively it must be able to effectively tell a story and generate an emotional […]