Radio has a large reach – Audio can be both BIG and small
Radio can reach large audiences with 65% of the population tuning into commercial radio each week, that’s over 36m people […]
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De-mystifying Facebook optimisation
Over the next few years, Facebook’s advertising share is expected to grow from 22.7% in 2018 to 28% by 2021. […]
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Sky… The TV audience alchemists
How much are individual TV spots worth when no-one is watching them? It’s not a trick question! The UK TV […]
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ARMLife Interview with Andreea Iovita
Tell us a bit about yourself and your background? I’m from a small town in Romania that was near the […]
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5 Best TV roundup articles for how to create a successful TV campaign
As roundups can offer a lot of information and tips in one place, we’ve selected our articles with the most […]
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Same meaning close match variants: Google extends to phrase match and broad match modifiers
Google’s recent announcement has again highlighted the shift in control we as advertisers now have over the management of PPC […]
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Making the most of your TV time-bands with breakfast
Traditionally, direct response TV (DRTV) ads air between the hours of 09:00 and 17:29 in “daytime” time-bands. However, many brands […]
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Instagram launches (even more) features to its charity arm enabling companies to drive further donations
Instagram users can now raise awareness of and donate directly to, charities following the introduction of a donation sticker to […]
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Size does matter!
Some important questions about TV advertising are: What the effect is of length in advertising? Do you need a mix […]
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Football’s coming… to a more diverse and responsive audience
This year’s World Cup had the highest viewing figures for the women’s game to date and went some way to […]
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