Radio can reach large audiences with 65% of the population tuning into commercial radio each week, that’s over 36m people listening for an average of 5 hours each week. Radio can offer national coverage with DAB – (DAB listening now accounts of 56% off all listening) and through large media owner networks such as the […]
Archives for August 2019
De-mystifying Facebook optimisation
Over the next few years, Facebook’s advertising share is expected to grow from 22.7% in 2018 to 28% by 2021. With 40.2m users predicted to be on the social platform by the end of this year, this accounts for approximately 77% of the UK adult population. Facebook is therefore key in any advertising strategy, especially […]
Sky… The TV audience alchemists
How much are individual TV spots worth when no-one is watching them? It’s not a trick question! The UK TV audience measurement panel, BARB, records millions of spots as ‘zero-rated’: officially, no-one is watching them. In the traditional TV trading world, they’re worth zero. Zilch. Nada. But, in Sky’s world, they’re worth much, much more… […]
ARMLife Interview with Andreea Iovita
Tell us a bit about yourself and your background? I’m from a small town in Romania that was near the border of the Republic of Moldova. I studied Computer Science and Mathematics and I was 100% certain that I wanted to become an engineer, as I come from a whole family of engineers. However, I […]
5 Best TV roundup articles for how to create a successful TV campaign
As roundups can offer a lot of information and tips in one place, we’ve selected our articles with the most important factors to take into consideration when creating a successful TV campaign: 1. How relevant content improves performance Maxine Campbell discusses how content, smarter buying and knowing when your peak time is can ensure a […]
Same meaning close match variants: Google extends to phrase match and broad match modifiers
Google’s recent announcement has again highlighted the shift in control we as advertisers now have over the management of PPC accounts. Here’s the context and timeline of where we’re now at. Timeline of events Update 1: 2014 – Close variants implemented. This included “plurals, misspellings and other variations of exact match and phrase match keywords”. […]
