What are bid strategies? Although bid strategies are relatively common practice within paid search, at a recent Google event a quick survey of the room found that 35% of users were unsure of what bid strategy to use and when. Bid strategies are used to optimise your advertising spend across your paid search accounts. They […]
Archives for 2019
The Nor-way to go for charities…
Every year, the Charities Aid Foundation (CAF) publishes their World Giving Index, ranking countries across the globe based on their generosity when it comes to charitable causes, both in terms of spend and time donated. We were not surprised to see that Norway stood out amongst European markets, having long seen that charities work particularly […]
What makes a successful app ad campaign?
For clients with apps, paid app advertising is essential. One of the main platforms you can drive app installs through is Google Ads, with their product, Universal App Campaigns (UACs). UACs started out as basic. Once linking to your app, you add creative assets, assign a budget and target cost per lead (CPL) and you’re […]
Growing volume through a streamlined conversion funnel
It can be a common oversight to look beyond the user journey as a driver of growth, especially the final stages to conversion. From a paid media perspective, you may have ticked the boxes in terms of targeting the correct audience, with the correct creative, therefore driving high intent users to site. However, if the […]
Online pioneers first to adopt Digital Ribbons in London tube stations
Exterion has continued its roll out of updated ad sites across the London Underground with the introduction of new Digital Ribbons at three of the busiest tube stations in the city. King’s Cross, Tottenham Court Road and Piccadilly Circus welcome the strings of 42-inch Ultra HD screens to their roster of ad sites, spanning the […]
Twitter to launch two new tools to help marketers be more relevant
Twitter continues to fight for advertisers to invest their media budgets on their platform beyond basic advertising, it is building more tools for businesses to analyse in real-time how content is resonating with their community: a somewhat analytical dashboard. They will be focusing these dashboards on two separate things, one that will be based around […]