Although ‘coronavirus’ was the most searched-for term in the UK in 2020, what else do the most searched-for trends in the UK tell us, and specifically how does that relate to media consumption? Interestingly, Google Trends segmented “Delivery” as a search category for the first time this year when releasing their 2020 searches, illustrative of […]
Archives for 2021
Does the 55+ audience still need to talk?
One of the more interesting COVID-enforced changes over the last year has been the vast take-up of technology amongst older demographics. According to YouGov, use of Zoom by those aged 55 or over has increased from 50,000 users pre-COVID, to over 1.5million using it in the last 30 days. They are becoming increasingly adept at […]
The rise and rise of digital audio
Advertisers Increase Their Investment in Digital Audio Since the start of the pandemic, we’ve seen a shift in consumer behaviour across industries, platforms and channel consumption. One of the key areas of growth is digital audio, which may well be cruelly underestimated by some advertisers. From 2015 – following the release of Amazon Alexa, Microsoft […]
Channel 4 cricket coverage is back!
Last week, Channel 4 were announced to have bought the rights for the England cricket series in India, marking the return of test cricket to terrestrial screens for the first time in almost 16 years. It marked a significant moment for cricket fans (especially those without a Sky Sports subscription) and Channel 4 alike. Channel […]
You can trust me, I’m on TV…
Whilst Brits have always favoured traditional media channels such as newspapers and radio, TV takes the top spot as the most trusted form of advertising, with 3 times as many people trusting the media channel above all others, according to a recent Thinkbox study. So, just why is that? People know that to get on […]
The impact of lockdown 3.0 on the TV market
From March 2020, when COVID initially hurled chaos down onto the country (and the globe), the world of advertising experienced seismic shifts, from which it has not yet fully recovered. As mentioned in a previous ARM article on post-COVID TV launches, traditional media advertising revenue halved year-on-year (YoY) across the height of the first lockdown. […]