What is it? The Google Marketing Platform (GMP) was announced earlier this year and is Google’s recent rebrand and attempt to bring together the DoubleClick Digital Marketing suite, as well as the Google Analytics 360 tools. The idea is to help advertisers plan, buy, report and optimise campaigns with greater ease. It represents a unification […]
Digital
Will the rise of voice search be the downfall of Google?
Since its launch in 1998, Google has dominated the internet search market, with more than 70% of all online searches being made on Google in most countries. While its business has been built on monetising their search pages by showing ads, search is changing and people are becoming increasingly comfortable talking to their devices, which […]
Apple expanding app search offering
Apple initially launched Apple Search Ads (ASA) back in 2016. ASA is a search function within the App Store, allowing advertisers to manage their app activity and it is bought as an auction model, similar to paid search (PPC). Apple launched a new version of ASA across Europe in 2018 and there are now two […]
The evolution of audiences in search and their importance
As the evolution of paid search continues, it is even more important to stay abreast of the industry to ensure we’re ticking all the necessary boxes to deliver maximum efficiency for our clients. This is particularly the case with the growth of audience targeting and adoption within paid search. Following Google’s H2 Product Kickoff, there […]
Ofcom report: How consumer behaviour is changing
August saw the release of the report, Ofcom: The Communications Market 2018, which is a rich piece of research on how a decade of technological advancements have affected consumer behaviour. Some highlights of the report have been extracted and shown below: Market overview 5.2% of households spend was on communications services (£124.62 per month); 70% […]
Facebook Removing 5,000 Ad Targeting Options
After the Cambridge Analytica debacle, Facebook has really been trying to clean up their act and keep themselves out of trouble (including an apologetic ad campaign). In a bid to continue this, Facebook has announced that it will be removing around 5,000 of its advanced targeting options in a bid to stamp out ‘discriminatory’ ad […]