Twitter continues to fight for advertisers to invest their media budgets on their platform beyond basic advertising, it is building more tools for businesses to analyse in real-time how content is resonating with their community: a somewhat analytical dashboard. They will be focusing these dashboards on two separate things, one that will be based around […]
Digital
YouTube for kids: a potentially costly advertising lesson
Kids’ content producers on YouTube are prolific and popular, a rising segment that is starting to get a lot of traction. The type of content ranges from well-known icons like Peppa Pig (7m subscribers on the English channel) to independent creators such as Blippi (3.2m subscribers), pushing out nursery rhymes and animations. Within the realm […]
Has Black Friday peaked or is it still going strong?
Black Friday as a shopping concept was imported from the US a few years back and now seems to be a firm fixture in the UK retail calendar. According to a Price Waterhouse Cooper (PWC) study, last year more than three quarters of retailers participated in some promotional activity over Black Friday weekend. So, will […]
Future of PPC: Are keywords soon to be a thing of the past
Google is no stranger to making big changes to its PPC platform, AdWords. Even the name has now dropped the ‘Words’ in a move which reflects the wider functionality of the platform. Google Ads is evolving, and the humble keyword is no longer the sole tool at the PPC marketer’s disposal, but could it become […]
Our view on the retirement of PPC ‘exact match’
A couple of months ago, Google (very quietly) announced a pretty significant change to the role of keywords in paid search. I don’t think it’s overstating it to say that this little update heralds a new dawn for PPC. But before I get into justifying that statement, what’s actually changed? I will explain through this […]
How can Google Signals positively affect advertisers?
Google Analytics is a website analytical and performance measurement platform that allows you to monitor website usability. It also has some cool features such as audience profiling and performance segmentation by channel or device. What are Google Signals? Recently, Google Analytics released a new feature called Google Signals. Signals allow advertisers to enrich their Google […]