The first use of influencer marketing is rumoured to have been the Pope or Queen promoting medicine to the masses, though presumably, the Queen is a less frequent user of Nurofen since Prince Phillip has stopped driving. Celebrity endorsement has been recorded as early as 1890 with some questionable print ads featuring popular minstrel character […]
Digital
Why am I seeing this? How Facebook decided what goes on your newsfeed
In an attempt to become more transparent with how the newsfeed works and improve the user experience, Facebook is rolling out an upgrade for the “Why am I seeing this post/ad” feature. Facebook’s new feature will enable users to understand why they are seeing a specific post by giving information on the popularity of the […]
Should I be advertising on Pinterest?
“Should I be advertising on Pinterest?” I’m sure many of you have discussed this or at least mused over the idea at some point. In doing so I can imagine the thought process going something like this: “Do people use it…what’s the reach against my target audience…? It’s just full of millennial ‘fashionistas’ right…? Will […]
The end of average position in Google Ads platform
Yet more significant news was announced by Google recently, with the update that in September, ‘average position’ will be retired, meaning advertisers will no longer have the ability to see the average position of their individual keywords. What is the change? The average position metric in Google Ads (formerly AdWords) will be removed, to be […]
Data First Strategy: The future of digital media
Many agencies in the UK claim to be data first in their approach to planning, managing and optimising media. However, this is a bold statement and most agencies do not live up to their promises. Best practice in digital media is to track all ad impressions, clicks and every possible interaction or conversion on a […]
The importance of voice assistants in marketing: Over-hyped or crucial?
According to the main players in the space, the current installed base of virtual assistants now exceeds 1.5 billion devices worldwide. Previously, Google had reported that its assistant had reached one billion devices (mostly smartphones) and Apple have said that Siri has 500 million active users. In addition, Amazon has stated that they have sold […]