Thinking about social media, it’s all about posting the best versions of your life online to share with your peers and follow your most-loved celebs. Job titles now consist of ‘Social Media Influencer’ as millions of people follow the lives of Influencers across many social media platforms. Although all our content is great and the […]
Digital
5G: opening new doors for digital marketing
5G is the fifth generation of mobile networks which is being rolled out this year and boasts 100 times faster speed compared to the current 4G. This means it will only take seconds for a full HD film to download, and with significantly quicker page load times, marketers expect to see lower bounce rates. This […]
Same meaning close match variants: Google extends to phrase match and broad match modifiers
Google’s recent announcement has again highlighted the shift in control we as advertisers now have over the management of PPC accounts. Here’s the context and timeline of where we’re now at. Timeline of events Update 1: 2014 – Close variants implemented. This included “plurals, misspellings and other variations of exact match and phrase match keywords”. […]
Creating a positive return on apps: No longer just a rich man’s game
It has long been accepted by companies that having an app with similar functionality to the website is the way forward. But in an app-based world, how are advertisers to know whether people will download their app and use it, whether the app will help them to deliver more business or retain business, and most […]
Instagram is expanding influencer content into campaigns
Instagram recently announced that it is launching a new tool which will allow brands to sponsor influencers posts, massively expanding the posts potential reach and enable the brand to promote the content as if it was their own ad or content. Until now, influencers would be limited to the reach they have on their social […]
How the industry has to change for adtech and real-time-bidding to comply with GDPR and PECR
On the 20th June, the Information Commissioner’s Office (ICO) published their report on adtech and real-time bidding. The ICO went into detail about the way real-time bidding (RTB) and adtech works together and then went on to summarise their opinions on what changes need to happen in the market and the industry to ensure not […]